GIELLA Makeup Academy

Giella Poblocki is the founder and owner of GIELLA custom blend cosmetics and has been custom blending makeup for 30 years. An honor graduate of the Fashion Institute of Technology (BS) with an MBA from Pace University, she was the National Sales Manager at Vidal Sassoon Salons for Luminique, a custom blend line for 12 years. When the salons business was sold in 2001, she acquired the makeup line and reorganized it as GIELLA custom blend cosmetics. Three years later, she was given the Innovator of the Year Award by the Independent Cosmetics Manufacturers and Distributors. GIELLA offered a fully-integrated mineral makeup line for face, eyes, cheeks, lips and nails, way ahead of any other line; and she continues to innovate with her multipurpose, time-saving makeup and skin care combinations. While in school, GIELLA worked at Saks Fifth Avenue selling makeup. Then she spent two years working with a chemist developing and refining makeup formulas and creating products. It was this experience that gave her the passion to use only the finest and healthiest ingredients in her makeup and skin care, a passion she still holds. She says once you try the best, you won't bother with the rest. She is committed to using only the absolute best ingredients. and will not use any ingredients not sourced in the US. She and her products have appeared all over network TV on the NBC Today Show, CBS, ABC, Fox and NY1. Her makeup is worn on the Red Carpet virtually every year. She is sought out as a speaker, writer, or for an opinion on cosmetic issues. She and her products have been mentioned in over 300 fashion magazine issues and she is contributing writer on makeup trends for Prime Woman magazine. Giella has launched her products in Henri Bendel NYC (resident for 14 years), Neiman Marcus stores in Dallas and New York and was a partner with Lincoln automobiles in a promotion of both brands. She enjoys working with the next generation of makeup artist with the goal of helping them achieve success as their own business owners and loves teaching her secrets of custom blending and formulating. giella@giella.com