About This Workshop

A referral program with no strings attached

This workshop has been developed in response to the impact on the cosmetics industry by the 2020 pandemic. After speaking with literally over a hundred makeup artists and other industry experts, we have designed a program that will enable artists to retain and serve their clients while providing income by monetizing client lists.

No one knows what the future holds for our industry, but the sales model will be different and clients may not want to shop in person. Let's move forward and see if we can lead the way. And we are open to discussions on how to adjust. We hope you find value in our program.
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Watch Intro Video

About Giella

Course curriculum

  • 1

    Introduction

    • Introduction Text

    • Introduction Video
  • 2

    GIELLA Product Videos Part 1

    • Lecture - Product Descriptions Part 1

    • Video - Mineral Highlighter: Eye M Glam

    • Video - Liquid Highlighter for Eye M Glam

    • Video Foundation

    • Video Concealer: Cover Release

    • Video - Powder: Pressed and Loose

    • Product Quiz

  • 3

    GIELLA Product Videos Part 2

    • GIELLA Product Description Part 2

    • Continuation of Product Description - Lip Stick Video

    • Video Lip Gloss

    • Video Lip Subscription

    • Video Cheek Color

    • Video Lip Pencil

    • Video Eye Shadow and Magnetic Eye

    • Video Giella's how to layer eye shadow colors

    • Video Eye Pencils

    • Video Brow Pomade

    • Video Brow Tint

    • Video Liquid Lipstick

    • Video Lash Primer and Mascara

    • Video Nail Enamel

    • Product Quiz 2
  • 4

    GIELLA Skin Care and Brushes

    • Lecture Five - Skin Care and Brushes

    • Skin Care Video

    • Skincare Quiz
  • 5

    Collections

    • Collections
  • 6

    Ingredients

    • Ingredients
  • 7

    Soft Selling

    • Untitled pdf
  • 8

    Inspiration Video

    • This is a little video piece we used for Spring Collection

Instructors

Global Workshop Leader

Fawn Monique

Admired for her talent, leadership, vision and passion for her craft, Fawn Monique is a veteran make-up artist, and globally recognized as a collaborative partner to some of the most influential designers in the world. Honing her craft for the past 20 years, Fawn is known for her ingenuity, technical expertise, innate professionalism and desire to serve. Fawn has become a fixture at New York City and London Fashion Weeks working backstage to create the trends for fashion houses including Fendi, Stella McCartney, Oscar De La Renta, Sachin & Babi, Nick Graham, Naeem Khan, Michael Kors, Nautica and more. Dubbed the go to make-up artist for beauty editors and production companies in New York and Los Angeles alike, Fawn's work has graced the pages of WWD, W, Harpers Bazaar, Refinery 29, Vogue, USA Today, Nylon, In Style, and countless other outlets. She joins the GIELLA Makeup Academy as the Global Workshop Leader and will head-up these programs for GIELLA Direct as well as GIELLA's custom blending product Workshops. She enjoys sharing her story as a successful entrepreneur.

M. Giella Poblocki

Founder & CEO

Giella Poblocki is the founder and owner of GIELLA custom blend cosmetics and has been custom blending makeup for 30 years. An honor graduate of the Fashion Institute of Technology (BS) with an MBA from Pace University, she was the National Sales Manager at Vidal Sassoon Salons for Luminique, a custom blend line for 12 years. When the salons business was sold in 2001, she acquired the makeup line and reorganized it as GIELLA custom blend cosmetics. Three years later, she was given the Innovator of the Year Award by the Independent Cosmetics Manufacturers and Distributors.

GIELLA offered a fully-integrated mineral makeup line for face, eyes, cheeks, lips and nails, way ahead of any other line; and she continues to innovate with her multipurpose, time-saving makeup and skin care combinations.

While in school, GIELLA worked at Saks Fifth Avenue selling makeup. Then she spent two years working with a chemist developing and refining makeup formulas and creating products. It was this experience that gave her the passion to use only the finest and healthiest ingredients in her makeup and skin care, a passion she still holds. She says once you try the best, you wont bother with the rest. She is committed to using only the absolute best ingredients. and will not use any ingredients not sourced in the US.

She and her products have appeared all over network TV on the NBC Today Show, CBS, ABC, Fox and NY1. Her makeup is worn on the Red Carpet virtually every year. She is sought out as a speaker, writer, or for an opinion on cosmetic issues. She and her products have been mentioned in over 300 fashion magazine issues and she is contributing writer on makeup trends for Prime Woman magazine. Giella has launched her products in Henri Bendel NYC (resident for 14 years), Neiman Marcus stores in Dallas and New York and was a partner with Lincoln automobiles in a promotion of both brands.

She enjoys working with the next generation of makeup artist and loves teaching her secrets of custom blending and formulating.